1.To Respond to External Pressure
Huawei has faced significant challenges in the global market due to sanctions and pressure from U.S. government. This situation may force it to adopt more flexible and rapid sales strategies to compensate for time and cost pressures compared to traditional product launches.
2.To Avoid Media and Political Risks
By directly launching on its official website, Huawei might aim to avoid media attention and political risks associated with large-scale press events. Press conferences often attract substantial media coverage, which can lead to controversy and diplomatic tensions.
3.For Faster Market Response
Traditional press releases require extensive preparation and planning, making them less suitable for rapidly evolving markets like smartphones. By swiftly launching phones online, Huawei aims to better meet changing market demands, especially during periods of intense competition.
Why Is BYD Not Manufacturing Huawei's Masks for Export to the US?
I'm still unclear about your specific question. It seems you're asking if BYD is not manufacturing Huawei masks for export to the United States. Perhaps there could be other reasons behind this decision besides wanting to use them as a diplomatic tool.
Current Production Situation of BYD's Masks
As of February 17th, 2020, BYD has started mass production of both masks and disinfectants. The daily capacity for masks will reach 5 million units, while the daily production volume of disinfectant will be 50,000 bottles. BYD currently ranks second globally among phone manufacturers after Foxconn. Its production range includes not only masks but also mask production lines. Producing masks does not require high technical skills; thus, purchasing a complete line from BYD would save money without compromising quality or quantity.
If Huawei intends to leverage the production of masks to create an image of strength, BYD's existing business scope, including raw materials, equipment, personnel, and sales channels, suggests that acquiring a production line from BYD would be feasible. Given Huawei's current social influence, acquiring such a line wouldn't pose any shortage issues—be it raw materials, equipment, manpower, or sales channels.
If BYD Were to Produce Huawei Masks, Would That Be a Waste of Time?
Perhaps Huawei doesn’t need to produce masks at all, especially since producing them just for diplomacy purposes won't demand much production volume. After all, producing good-quality masks is sufficient, and there shouldn't be a pressing need for large quantities.
In summary, whether BYD should manufacture Huawei masks for export purposes depends largely on their strategic goals. If they intend to utilize these products for diplomatic purposes, acquiring a production line from BYD makes sense despite the financial investment.